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Referral traffic is almost entirely from blogs and industry publications, and campaigns is representative of the ads that we place, .
Since we were of the mind to test everything and let the performance metrics dictate where to allocate resources, we had to get creative with query combinations.
We first went through all of our target search verticals, as dictated by our chosen go-to-market categories, which I think was roughly 19 to start.
The next step was to identify the top 100 highest search volume terms within those verticals and scrape the top 100 URL’s that were currently ranking.
By building a list of users before publishing your full website you are essentially guaranteeing traffic immediately upon launch.
Our pre-launch is how we were able to generate over 2,000 visitors within the first 30 days of taking the website live.
This was done 100% through SEO and content strategy.So let’s say I had an SEO consulting firm with locations in several cities across the U.S., I would design an architecture that would allow for location-specific information to feed upwards through my directories.For example, if I wanted to build authority around a core concept, I would focus my domain on that concept.If I then wanted to build relevance around specific locations for that concept, I would structure my URL’s so that all relevant content for that location fed upwards to a location specific directory.