Online dating business statistics

“In fact, Tinder users in India also boast the most messages per match globally.” Quartz could not independently verify these numbers.Dating apps have caught the attention of investors, too.In March 2015, Truly Madly raised .7 million (Rs35 crore) from Helion Venture Partners and Kae Capital.Woo, on the other hand, is backed by Matrix Partners, Omidyar Network and mobile technology company, U2opia.

“We spent a lot of time to avoid monetisation to understand the user.“Now dating apps have become mainstream,” Sumesh Menon, CEO and co-founder of Woo, a Gurgaon-headquartered dating app, told Quartz.“Just like e-commerce sites, now there are celebrities throwing their weight behind the dating space.In the last few months, dating apps have started spending a lot of money on TV—similar to the kind of marketing storm that was unleashed by e-commerce firms in the last few years.“Everybody is putting advertising money out there, and that’s really helping create some awareness,” Menon said.

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